After becoming a Mom, Rachel didn’t want to go back to a 9-5 job, so decided to start her first business creating party printables, which allows her to stay at home with her son; while still being able to use her creative brain!

Rachel found that she was unable to find styled stock images that screamed ‘female’ to her; or, there were only individual images for sale. With such a void in the market, Rachel decided that she needed to create a membership site that allowed female entrepreneurs to have access to a huge library of feminine styled images.

HauteStock was the first membership site of online stock images, but Rachel is happy for there to be competition out there with a similar business model, as there as so many niches that need to be covered… Plus, the competition pushes her to continue to be the best!

Originally, HauteStock started with images that represented Rachel’s own style, with photos that she felt other female entrepreneurs would want to see. Once members started to ask Rachel if it was possible to create other types of images, she began adding these to the library.

The HauteStock brand has evolved in a way that ensures that Rachel is producing high quality collections of brand images for her members, which now include lifestyle images and models but still includes those amazing collections of stylised desk scene images that so many of us want to use!

About Our Guest

Rachel Rouhana

Rachel Rouhana

Rachel Rouhana is a photographer and prop stylist who helps women entrepreneurs create visually stunning brands that attract their ideal clients. She founded Haute Stock to make it easy + affordable for boss ladies to create gorgeous graphics that get clicks, likes, shares, and ultimately lead to more sales. Obsessed with gold, glitter, and all things pink, you can often find her sipping a latte and scrolling through Instagram for inspiration.

Meet Rachel and learn how to add instant glam to your brand at

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